The Story of a Noble Family (Chinese: 金粉世家) is a 2003 Chinese television series based on Zhang Henshui's novel Jinfen Shijia, directed by Li Dawei. The series was first broadcast in 2003 on China Central Television in mainland China.

Hu Xueyan, a wealthy and influential Qing merchant and official, rises to prominence through his business acumen and political connections. However, his success brings him into conflict with rivals and political enemies, setting the stage for his eventual downfall.