A sleepy Swedish province hopes to lure a discount store chain by hiring a pompous commercial director to document their town's worthiness, but two bright, brash high school girls from immigrant families use their cellphones and selfie sticks to tell the real story.

A sleepy Swedish province hopes to lure a discount store chain by hiring a pompous commercial director to document their town's worthiness, but two bright, brash high school girls from immigrant families use their cellphones and selfie sticks to tell the real story.