Documentary on advertising. Investigates the way work has disappeared from advertising images, and traces the phenomenon through archive advertising films from 1897 to 1960. Places advertising in the context of historical events and everyday life, archive material being juxtaposed with contemporary images.

Judith Williamson examines consumer culture in America, from the multiplication of products and their functions to capitalism’s colonization of the body. What is the meaning of freedom in modern day America? Is it the freedom to change the world or the freedom to change our socks?