'Jui' is a story about a young woman who is caught in between two worlds. She is a product of her conservative community which values virginity and purity above all and On the other hand, she is a modern woman who dares to challenge the status quo. She is caught in between the traditional values of her community and her own modern desires.

As a forced disciple of a Jogta–an outward female form possessing a male-body person, it took Valli a decade to learn that his true masculine self has been trapped in the garb of his highly marginalised and exploited Jogta custom. During this, Vali suffered several physical assaults, social mockery, and public persecution. He escapes.