A talk show presented by Michel Drucker

Midi Première is a French variety show presented by Danièle Gilbert, directed by Jacques Pierre and broadcast from January 6, 1975 until January 1, 1982 on TF1. The program was generally broadcast between 12:15 p.m. and 12:55 p.m., then giving way to the 1:00 p.m. TV news. However, the broadcast schedule could change, depending on the guests, and the setting where the recording of the program was ...

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought togeth...